Leading Research Firm Says 2010 Will Be a Big Year For Social Media
Forrester Research, world’s leading technology market research companies, marketers expected spend or $1.5 billion social media 2010, increase 10.4% or 2009. Offline advertisers increasingly online internet advertising wl me 21 percent overall advertising budgets, fm 12 percent year. accelerated migration ad dollars fm traditional digital media wl gather momentum or year.
Forrester Research continues: “In 2009, majority interactive marketers tested Social Computing tactics, ranging Facebook pages blogs communities. 2010, marketers test phase treat Social Computing mature channel, setting budgets establishing formal listening measurement plans. Ts maturation push value Social Computing insights deep io company departments bd marketing, setting organizations embrace Social Computing transparent interactive wh consumers. Social Computing matures, marketers vendors wl feel pressure prove profitability ao ensure consumer privacy.”
major shifts social media marketing well. Facebook, 350 million users worldwide, destination marketers worldwide markets. surpass rival, MySpace, ad revenues 2010.
Marketers wl me social networks priority 2010, pt spending building maintaining social network presence. Paid social network advertising secondary.
Social marketing wl biggest growth wh compound annual growth rate (CAGR) 34 percent nt fr years, double average growth rate overall online marketing spending. wl increase U.S. tn $3.1 billion 2014, 34% compound annual growth rate, according Forrester Research
Sofia Sapojnikova
Vesta Digital
IntelBuilder Social Media Platform
http://www.vestadigital.com